As Chief Strategy Officer, Margaret is responsible for communications strategy development and implementation across all practices in the UAE, as well in key overseas markets.
Margaret joined ASDA’A B-M in 2009 as Associate Director of Strategy before taking on the role of Director of the Consumer & Healthcare practice in 2010. In 2013, she was appointed Managing Director of the Brand Communications practice.
Margaret has worked on government, corporate and consumer campaigns and crisis and issues management for a diverse range of brands and organisations. She also managed a regional healthcare portfolio.
Prior to joining the agency, Margaret was director for the Gulf for a UK-headquartered agency.