NicholasN | November 22nd, 2011

Having read Walter Isaacson’s new biography of Steve Jobs, I’m not sure whether to think a lot more or a lot less highly of the man who founded Apple, got thrown out of his own company, then transformed it into one of the world’s most valuable brands.

Jobs was a narcissist and a visionary; he was a hippie billionaire who pursued success ruthlessly but had absolutely no interest in accumulating riches.

Jobs was an often mean-spirited brat, who abandoned his own child yet was capable of giving speeches that moved millions. As the book shows, he was also someone who pursued perfection with a relentlessness that is, literally, almost impossible to believe

Consider this incident, near the very end of Jobs’s life: while he lies in a hospital bed, deeply sedated, a surgeon tries to fit him with an oxygen mask. According to Isaacson, “Jobs ripped it off and mumbled that he hated the design and refused to wear it. Though barely able to speak, he ordered them to bring five different options for the mask and he would pick the design he liked.”

Jobs’s perfectionism extended to the way his products were marketed: he drove his ad agency half-mad when they worked, first, on the groundbreaking “1984” TVC for Macintosh (which the company’s Board of Directors tried desperately to cancel) and then throughout the endless iterations of the “Think Different” campaign for the iMac.

Each successive high-profile launch – when Jobs would stride across a broad stage in his trademark black turtleneck, concluding, always, with the product unveil – was just as carefully managed.

With his complete faith in his own personal taste and obsessive-compulsive management style, Jobs is simply too idiosyncratic to be remembered as a role-model entrepreneur. Yet, in the end, he remains an inspiration. Why? Because, I think, he believed so incredibly deeply in everything he did.

In our disposable society, in this throw-away age, Jobs felt that every choice we make is important, and that no detail is ever too small to spend years considering.

That is why, unable to find the perfect couch, dining table or chairs, Jobs spent most of his life living in barely furnished homes. That’s also why he was able to create so many achingly beautiful objects that have forever changed the way we live, work, communicate and play.



AshrafAS | March 17th, 2011

“Look East Young Man” was the title of my last year’s blog post on the 2nd ASDA’A B-M Arab Youth Survey. At that time I was impressed to learn that the findings of the Survey indicated that young Arab people are admiring of and inspired by the progressive societies in the eastern part of this planet, such as India and China.



YousefS | March 17th, 2011

As an Arab youth brought up in Bethlehem, Palestine, growing up was hard. I grew up in a complex community, where you have to be either a decision maker, or join the audience to watch a very nice action movie happening live, but in that movie the hero almost always dies.
The behaviour of Palestinian youth [...]



AbhaM | March 15th, 2011

Great interview of our CEO Sunil John on CNBC talking about our 3rd Annual Arab Youth Survey we just unveiled. Click on image to watch the interview in full.

Go to www.arabyouthsurvey.com for full results.



BAlKadhi | March 15th, 2011

We unveiled our Third Annual Arab Youth Survey today. Our website and Sunil’s blog post say it all. Here’s a video that says it all in Arabic!



Sunil John | March 15th, 2011

Three years ago, we at ASDA’A Burson-Marsteller launched the First Annual Arab Youth Survey to get a better understanding of the mindset of the region’s most important demographic. Today, as we release our Third Edition of that ground-breaking survey, the findings have never been so relevant, nor so keenly anticipated.
The 2010 ASDA’A Burson-Marsteller Arab Youth [...]



NicholasN | February 22nd, 2011

From Tunis to Tripoli, and from Cairo to Manama, the Arab world is in the midst of a period of unprecedented change.

Over the past three years, ASDA’A Burson-Marsteller has forecast future trends by analysing the region’s current hopes, fears and aspirations. We have done that by speaking first-hand to the Middle East’s largest demographic: its young people.



sworsley | February 21st, 2011

That we live in an age of mistrust is a common refrain in our post-downturn era. But have recent events in the Arab world transformed how we see ourselves, and more specifically, our youth?
When the international media wrote that the people of Egypt deserved to be “congratulated” for taking a stand for a greater say [...]



Sunil John | September 29th, 2010

We are so happy to announce that last night we picked up the International Business Awards’ title for ”PR Campaign of the Year” for the campaign to launch the 828-metre high Burj Khalifa.  As the PR agency for Emaar, we worked on launching the world’s tallest tower since the idea’s inception five years ago. Our [...]



AbhaM | September 8th, 2010

It’s heart-warming and encouraging to see self-motivated altruistic souls in your company. A team formed by four employees – Zeina, Emma, Chandan and Sujith – decided to raise funds to buy supplies for the millions affected by the Pakistan floods. Aramex’s (disclosure: client) “Support Pakistan” disaster relief campaign spurred the teams desire to help.
“I helped [...]