It was great to see so many smiling faces this weekend at our annual 1Week4Kids day out, which is Burson-Marsteller’s EMEA wide programme that supports a wide range of children’s initiatives in celebration of Universal Children’s Day. This year marked our fifth year of hosting a day out for Dubai’s Special Families Support (SFS) group. SFS was founded by Gulshan Kavarana in 1999 to support families with children with special needs in Dubai. It started with just six families and over the years has grown to support over 500 families across the UAE, Bahrain, Saudi Arabia and several cities in India.

This year, we decided to make of Dubai’s beautiful weather and treated around 40 children families to a day of fun, food and games in Creek Park. The day started with games, which included giant Jenga and Lego, tennis and football, before children enjoyed glitter face and body painting from GlitterBoxUAE, and mini pizzas and snacks from Pizza Express, both of which donated their time and products for free. In a country typically known for its glitz and glamour, the annual 1Week4Kids day out is not only a humbling experience for many but also the opportunity to give back. SFS’s motto is Respect, Love and Acceptance, which I am proud to say our team displayed in abundance this weekend.

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