Every year since 2008, we have been asking thousands of young Arab men and women in countries across the MENA region dozens of questions about their attitudes, concerns and hopes for the future.
The one question I am mostly asked is why a public relations agency chooses to invest so much time and effort in a research effort as large as the Arab Youth Survey. After all, we are not a market research company. The answer I give is that any organisation with a long-term interest in the Middle East has an obligation to understand the evolving opinions of its largest demographic: its youth. Two-thirds of the MENA population are under the age of 30, and what they think has profound implications for a diversity of opinion formers, including policy makers, business leaders, civil society and of course our clients.